Kids
Music India dedicates channel to kids on Children’s Day
MUMBAI: Celebrating Children‘s Day, Music India, a 24 hr Hindi music channel plans to dedicate it to kids allowing them to script, present and package all the shows. The channel promises that on the 14 and 20 November, it would be transformed into a platform that is “for the children, of the children and by the children.” | |
Special guests Shahid Kapoor, Amrita Rao (from Vivah) and Shreyas Talpade (from Iqbaal) will brighten up the day for the little ones. Watch the kids take on the stars and pose questions about their childhood and school days, states and official release. Sending out a message to kids Shahid Kapoor says, “I think childhood is the best time of your life, I‘ve had a lot of fun before I took on the responsibilities, and when you are a kid you experience the best time. Have fun enjoy yourself but be a good person.”
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Another treat to add to the fun will be brought to viewers on Judwaa hosted by identical twins, Aanya and Manya playing back to back Hindi songs. Music India will thus bring a bouquet of shows on Children‘s Day.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
