Kids
Murjani Group launches ‘Build A Bear Workshop’ store
MUMBAI: The Murjani Group has launched the first of its six build Build A Bear Workshop outlets in Mumbai today. The company is targeting a launch of four more stores in Mumbai and two in Delhi by the end of 2007. Build A Bear Workshop chief bear Indranil Chakraborty also said that the company was looking to take this concept of creating your own stuff toy to smaller Indian towns like Hyderabad, Bangalore and Pune by next year and to Ludhiana by 2009. The store takes children and adults through an entire experience that allows them to customize their toy even with their own personalized messages. The toy is first selected, stuffed, accessorized and provided with a birth certificate. | |
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The price points for the animals range from Rs. 595 Rs. 1295 and upward depending on the accessories that separately purchased for the customized toy. The Build A Bear Workshop set up its flagship store in United States in 1997 and now has 305 stores globally clocking a global revenue of $ 450 Million. |
Founder and chief executive bear Maxine Clark says, “The Build A Bear Workshop innovative store concept takes children‘s interactive entertainment retailing to a new level, combining the process of making your own stuffed animal with an exciting atmosphere. We‘ve created a unique retail experience by putting the heart back into retailing and putting our guests at the center of every aspect of our business.” 
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
