Kids
MTVNI signs content deal with Yoyo TV
MUMBAI: Viacom-owned MTV Networks International (MTVNI) and Taiwan cable kids broadcast network from EBC – Yoyo TV, have signed a bulk content deal. As per the agreement, yoyo TV will acquire over 118 hours of animation from Nickelodeon.
The latest deal gives Yoyo TV an exclusive access to Nickelodeon‘s titles such as SpongeBob SquarePants, Avatar, Dora the Explorer and Go Diego Go.
Yoyo TV will launch their school holiday campaign with new episodes of these shows.
In addition, Yoyo TV will introduce Nickelodeons interactive preschool series Blue‘s Room, engaging kids in problem-solving, skill building and learning games along the way.
Yoyo TV head Teresa Chan said, “We are delighted to partner with Nickelodeon on these great shows and to offer them a home on Yoyo TV the cornerstone for quality children‘s content in Taiwan.”
MTVNI Asia Pacific program sales director Matthew Ashcroft added, “Our latest deal will ensure we connect to kids and they connect to their world – while kids play to learn and parents learn to play.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
