Kids
Mouse all over the Mart
CANNES: Remarkable! How a year can make such a difference to a network. If there is one media powerhouse that seems to be here, there and everywhere at Mipcom 2005 it is Disney. Right from the main Palais and splashed across the frontal facades of the main hotels facing the waterfront, the Little Big Mouse can be seen almost anywhere you look. |
And it‘s not as if Disney is doing the Mickey on the delegates attending the mart. It‘s been a stellar year on the television front for the media powerhouse. And all of that great news has been principally on the back of three monster global hits – Desperate Housewives, Lost and Grey‘s Anatomy. ABC is currently the number one network in the US and has shown double digit ratings growth in all demographics. Not surprisingly, a huge amount of business for BVITV has been coming in from the “emerging markets” (maybe its time they did away with that nomenclature) India, China, Russia and Central Europe. As regards properties that are expected to make a splash when they hit Indian shores BVITV-AP senior vice president and managing director Steve Macallister mentioned Grey‘s Anatomy (the medical drama is second biggest new show in the US) and Commander In Chief (revolves around the US president). In the kids category, there is Little Einstein, O Ban Star Racer (part of the Jetix block) and Mickey Mouse Clubhouse. A notable feature at Mipcom is that Disney has made the mart the launch pad for Mickey Mouse Clubhouse. The education oriented CGI animated series will premiere on Disney channels worldwide in the second quarter of 2006 and will be available for debut on terrestrial outlets in September 2006. And in keeping with the general gung ho feel within BVITV, the market has seen a number of announcements being made. Some of the notable ones of interest to Asia include the local production for India of Extreme Makeover and the sale of Home Improvement in the Russian territory. Meanwhile, BVITV-Asia Pacific announced today that it had completed a deal with Korea‘s largest multi-program provider Orion Cinema Network, to acquire Asian distribution rights for OCN‘s first TV miniseries production, COMA. The show is expected to start broadcasting in Korea in November on OCN‘s movie channel. Among other announcements made today was the production licencing agreement for the reality series I Wanna Be A Soap Star with Ukranian commercial broadcaster Inter TV. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
