Kids
Mipcom Junior to look at the state of animation in India
MUMBAI: The organisers at the television trade event Mipcom in France Reed Midem have announced that Mipcom Junior which is dedicated to kids content has enhanced its conference programme.
Mipcom Junior takes place from 7-8 october 2009.
Some of the key topics scheduled to be discussed include multi-platform content, licensing and merchandising and programming strategies. There will also be a special session on the evolving landscape of animation in India. The country is already known worldwide for its animated series in 2D and 3D for TV and DVD and this spotlight will enable potential investors to keep abreast of the developments which are attracting more and more foreign investment.
Another highlight this year will be a special discussion between two executives, DIC Entertainment’s chairman and CEO Andy Heyward and Cookie Jar Entertainment president and COO Toper Taylor. The session is co-organised with Licence! magazine and will focus on the importance of licensing for children’s TV companies.
On 7 October three separate sessions, partnered with Kidscreen Magazine, will demonstrate to participants the art of pitching projects to broadcasters, optimising new digital platforms and anticipating the needs of buyers.
Also on the agenda are two specialised licensing workshops. The first is in collaboration with the French consultancy agency Kazachok and is called I Have a Great TV Programme, How do I Licence it?. During the session leading experts in the licensing/merchandising field will give participants first-hand advise to help them successfully license their products.
The second workshop organised by The International Licensing Industry Merchandisers’ Association (LIMA), demonstrates via case studies with companies such as Nickelodeon, the mechanics of producing spin-off products parallel to the TV success of a programme.
The “Mipcom Junior Licensing Challenge” returns to Cannes on 8 October. This gives delegates the opportunity to put their property forward in full view of the TV community in the hope of finding tomorrow’s licensing star. The competition is held in association with US trade publication, Licence! magazine.
Following a pre-selection process led by the Editor-in-Chief of the publication, a jury of experts, predominantly toy manufacturers, agents and broadcasters, will evaluate a total of five non-aired projects selected on the basis of their strong potential for licensing and merchandising exploitation.
For those presenting, as well as those in attendance, the event is sure to be informative, eye-opening, and fun. The “MIPCOM Junior Licensing Challenge” was launched for the first time in 2004.
The number of programmes screened at the 2005 edition of Mipcom Junior reached an all time record with the easy-to-use digital video library launched in 2004. A total of 39,134 screenings were recorded compared to 13,956 in 2004. Once again this new digital technology will offer optimal screening conditions for all the programmes listed in the Mipcom Junior 2006 catalogue.
Last year‘s edition of Mipcom Junior 2005 welcomed, 819 participants from 497 companies and from 53 countries. 839 programmes were presented of which 462 were new
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
