News Broadcasting
Mipcom 2013: Bigger and Better
CANNES: If you thought 1,200 participants at Mip Junior was big, think again.
We’re talking 13,000 participants from 100 countries; 4,400 buyers with 40 sessions and keynotes; 1,700 exhibitors across five exhibition floors; and approximately 100 Indian companies with their biggest formats. Mipcom 2013 is finally here and how!
Starting 7 October at the resplendent Palais des Festivals in Cannes, the four-day fest will see some of the biggest content deals being sealed. The Indian contingent will see Star TV with its biggest format Mahabharat and Zee TV with its new offering Buddha among others. Events to watch out for include the key note address by Zeel MD and CEO Puneet Goenka along with Dreamworks Animation CEO Jeffrey Katzenberg.
So what’s the Mipcom allure really? For one, launching and selling programmes and expanding sales to new platforms. Second, discovering and acquiring the newest and best content in every genre and platform. Third, finding co-production partners and new international channels to enrich offerings and last but not the least, expanding industry knowledge, understanding trends and discovering new business models.
And while Cannes gears up to welcome a host of participants from around the world, indiantelevision.com preps up to keep you up-to-speed with what’s happening out there…
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
