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Mip Junior puts spotlight on VOD

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CANNES: Mip Junior took off on 5 October at the tony Carlton Hotel in Cannes.

The spotlight was on children’s content as delegates discussed everything from tight budgets to the change in focus to Video on Demand (VOD) to the challenges and opportunities that lie ahead.

The first session ‘Money Matters: Finding Finance in New and Different Ways’, moderated by Debbie Macdonald consultant Debbie Macdonald and presided over by Snow River Media chief executive Angus Flethcher, concentrated on new business models, opportunities and challenges facing the independent creative and producing world.

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“Technology has changed and so has the audience. The audience is moving dramatically from one platform to the other. There is an extraordinary revolution going on, and it’s exciting to be in the middle of that change,” said Flethcher, adding that though television could be scary, the good part is: “We can directly speak to our audience. Producers today need not make a half an hour or one hour series. Instead they can create a one minute video for the internet and get immediate feedback.”

He said content producers now had both newer entry points and people to talk to. Citing the example of Angry Birds, he elaborated: “The character was developed with a story, not as a series, but as a game, and it has done tremendously well.”

The first session stressed on the importance of the VOD platform. While it was the success of Netflix that made everyone think of VOD as a medium to reach out to audiences, BRB Internacional CEO Carlos Biern said, “Most important is the audience (kids), who can, with VOD, be glued to animation 24X7.”

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Whereas the second session, ‘New Content Deal-Making: get the most of your VOD rights’, spoke about how the VOD platform could be utilised to reach out to audiences. Biern observed it could prove fruitful for advertisers as well while The Jim Henson Company executive vice president, global distribution Richard Goldsmith informed: “VOD is quickly becoming television. So while we look at VOD as a separate source of income, every time we have a conversation with channels, they also want to buy the VOD rights. This shows how important it is becoming for all of us.”

What emerged is that while Netflix and Amazon may continue to rule the roost, the remaining VOD players had to stand out from the crowd. “We want to become the only option in children’s tablets and smart phones. We all need to involve with our brands to be able to connect with our target group,” said Toon Goggles managing director Stephen L Hodge.

The key takeaways of the talks seemed to be that every show will sooner than later turn into an app and that SVOD will soon replace standard linear television.

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Induction cooktop demand spikes 30× amid LPG supply concerns

Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives

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MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.

What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.

A sudden surge in demand

Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.

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“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.

The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.

Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.

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What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.

A crisis thousands of miles away

The trigger for this shift lies far beyond India’s kitchens.

Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.

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The ripple effects have been swift.

India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.

Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.

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To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.

Restaurants feel the pressure

The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.

In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.

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Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.

For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.

A potential structural shift

The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.

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Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.

For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.

Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.

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If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.

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