Kids
McDonald’s celebrates World Children’s Day
MUMBAI: World Children‘s Day at McDonald‘s, which is the company‘s largest annual fundraiser for children, turned five years old. Entertainers, musicians, executives and children came together in New York City for a worldwide celebration to support fundraising efforts conducted in over 100 countries for Ronald McDonald House Charities (RMHC(R)) and other children‘s causes.
Dancing With The Stars season finale, winner Emmitt Smith and dance partner Cheryl Burke, along with runner-up Mario Lopez and dance partner Karina Smirnoff, joined McDonald‘s CEO Jim Skinner, World Children‘s Day global ambassador Sarah Ferguson, the Duchess of York, actress Sofia Vergara and other entertainers at the 42nd Street McDonald‘s. After meeting with children and families staying at the Ronald McDonald House of New York City, event participants stopped behind the counter to help raise funds for World Children‘s Day, informs an official release.
“McDonald‘s has a rich tradition of being a good community partner and neighbour,” said Skinner. “As the needs of the world‘s children have increased over time, so has the need for companies and citizens to play a more active role in affecting positive change.”
For the fifth consecutive year, World Children‘s Day at McDonald‘s will take place in almost 31,000 restaurants around the world. McDonald‘s customers, franchisees and suppliers have raised funds to help support more than 260 Ronald McDonald Houses, 105 Ronald McDonald Family Rooms, 31 Ronald McDonald Care Mobile programs and other children‘s causes around the world.
A new global World Children‘s Day TV campaign includes the voiceover of actor Paul Newman and features children and families staying at the Ronald McDonald House of Buenos Aires, Argentina. The commercial aired in the US from 10 to 19 November and in select countries around the world throughout the month, adds the release.
Additionally, the Duchess of York taped a Public Service Announcement (PSA) about World Children‘s Day at McDonald‘s. The PSA, which will air throughout November, reminds viewers they can help improve the lives of children around the world by participating in World Children‘s Day and supporting Ronald McDonald House Charities.
The Ronald McDonald House Charities (RMHC), a non-profit, 501 (c)(3) corporation, creates, finds and supports programs that directly improve the health and well being of children. Its programs, the Ronald McDonald House(R), Ronald McDonald Family Room and Ronald McDonald Care Mobile, are grassroots-driven to enable the Charity to offer help where children in their own communities. RMHC and its global network of local Chapters have awarded more than $440 million in grants and program services to children‘s programs around the world.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
