Kids
Maya, BriliP to make TV series
MUMBAI: Maya Entertainment Limited (Mel) has entered into a partnership with BriliP Edutainment India to adapt The Aditi Adventures into a TV series. |
BriliP Edutainment India is a children-centric Intellectual Property company from the BRIL group.
The Aditi Adventures is a children’s series of books by UK-based Indian Suniti Namjoshi.
Maya EVP Natarajan said “We were drawn to the project due to its core fantasy element, modern themes, and worldwide locations. Animation is a natural medium for this series and will involve an investment of Rs 80 million.
“The first Aditi book has also been selected to be read aloud on a children’s program on BBC Radio 7 in the UK early next year.” he added.
BriliP MD Jayaram Rajaram said, “Our focus is to identify great children-centric properties and content, with positive values and to adapt these properties into various mediums to entertain and educate children.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
