Kids
Mattel unveils ‘Batman’ action figures, vehicles & gadgets
MUMBAI: Mattel has launched an exclusive range of action figures, vehicles and gadgets based on the Warner television series: The Batman.
The new Batman collection promises to unleash a whole new wave of excitement amongst the fans of the Caped Crusader. From an assortment of action figures to the 10″ jumbo-sized action figures and the versatile 3-in-1 Batjet Vehicle, it consists of the complete range of toys and accessories all kids and collectors.
Of course, no Batman Toy range would be complete without the Batmobile. This all new highly detailed Batmobile comes with lights and sounds, fires projectiles and is the perfect vehicle for the Gotham Guardian, informs an official release.
Commenting on the launch Mattel Toys (I) Pvt. Ltd managing director Sanjay Luthra said, “Batman has been imbedded in the psyche of boys for generations. He is the original self-made superhero, and it is that essential humanity that kids can relate to. The linkage between entertainment properties and toys are increasingly becoming stronger and Mattel‘s objective is to stay ahead of the race by launching an array of products which are faithful representatives of all aspects of the property. We aim to bring the imaginative and action-filled world of The Batman alive for all fans across the country.”
The Batman range from Mattel Toys will be available across all leading shopping malls, toys and departmental stores across the country and will be priced between Rs. 299 to Rs. 1499.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
