Kids
Mattel unveils ‘Barbie in the 12 Dancing Princesses’ dolls, playsets & consumer products
MUMBAI: One month after Barbie in the 12 Dancing Princesses premiered on Cartoon Network, the movie now comes alive as Mattel Toys India (Pvt.) Ltd has launched the entire of Barbie in the 12 Dancing Princesses dolls, playsets and other consumer products.
The movie portrays Barbie and her sisters love for dance, team spirit, togetherness and art. The new range of Barbie dolls from Barbie in the 12 Dancing Princesses, are designed to be interactive dance partners, allowing girls to bring alive Ballet movements.
The toy line-up comprises of ‘Barbie as Princess Genevieve Theme Doll‘ whose skirt can spin and lights up. Barbie‘s sister ‘Kelly as the Dancing triplets‘, can spin when charged and the ‘Let‘s Dance Barbie as Princess Genevieve‘ doll, allows girls to dance with Barbie doll in three different ways, informs an official release.
Speaking on the launch of ‘Barbie in the 12 Dancing Princess‘ dolls and playsets, Mattel Toys India managing director Sanjay Luthra said, “This holiday, we‘re excited to launch a toy line that drives back to the movie‘s cornerstone themes – princess and dance – delivering an inspiring and imaginative play experience that only Barbie can provide to girls.”
‘Barbie in The 12 Dancing Princesses Let‘s Dance!‘ doll is inspired by Barbie as Princess Genevieve. In addition there are two interactive wrist bands and one shoe clip which can be used to show Barbie doll new dance moves. The doll‘s arms are controlled by Infra Red and the leg is controlled by Radio Frequency technology. The Barbie doll wears a beautiful gown and comes with a removable base. It is priced at Rs. 3999.
The combination of ‘Barbie as the Princess Genevieve‘ doll and ‘Kelly doll‘ – Special Giftsets for this holiday season will be priced at Rs.1499. While Barbie as Princess Genevieve Doll is also available separately for Rs.999 and the Triplet Kelly Dolls Assortment available separately for Rs.599.
Other features that are part of the new range include ‘Dancing Twin Sisters Dolls‘, ‘Barbie in the 12 Dancing Princesses Magical Dance Castle‘, an ‘Expandable Horse and Carriage‘, the ‘Older Sisters Doll Assortment‘ and ‘Barbie in The 12 Dancing Princesses Princess Vanity‘.
What‘s more, to celebrate this range and promote dance as a form of art for young girls, Mattel Toys India has tied-up with dancing school SDIPA – Shiamak Davar‘s Institute of Performing Arts, to teach, groom and polish the dancing skills of 36 young lucky fans, across all India winners of the “Barbie Flights of Fantasy contest” being run at Shoppers‘ Stop key outlets and Toy stores in all metros. Along with the opportunity to learn dance, two lucky winners will also win an exotic Malaysian holiday package from Quantum Travels.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
