Kids
March Entertainment to co-produce 3D interactive movies for Playmobil
MUMBAI: March Entertainment, makers of animated movies, series and games, has teamed up with XLT and Toonz to co-produce a series of interactive animated movies for toy maker Playmobil.
Targeted at kids of five years and older, the films have a range of themes, combining fantasy worlds, adventure and comedy that includes catchy musical numbers by composer Tim Williams and Emmy award winner Anthony Vanderburgh.
The first DVD, The Secret of Pirate Island, is already available through retailers like Best Buy, Toys “R” Us, Costco, Walmart and online retailers such as Amazon, as well as through select Playmobil distributors.
The full-length, interactive films allow viewers to select their own path using an intuitive DVD menu. In Pirate Island, for example, there are 27 possible story combinations to choose from.
Says March Entertainment CEO Dan Hawes, “We are excited about working with the Playmobil products. The toys are creative and inspiring, allowing parents and kids to role-play together in the various Playmobil worlds. These interactive movies will be equally engaging.”
March Entertainment and its partners plan to release one film per year. The next release, which is currently in production, is Knight‘s Adventure: Quest for the Golden Scepter and is based on the Playmobil Knights playset.
The DVDs will be distributed by Sony Pictures Television International.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
