Kids
Lilliput wins Reid & Taylor Retail Excellence Award in kidswear
MUMBAI: Lilliput, walked away with the Reid and Taylor Retail Excellence Award in the Kidswear category at the Asia Retail Congress 2008.The Award was presented by Major Brands COO Surjit Singh.
The Reid & Taylor Retailer is an award presented to an exclusive brand or multi-brand retailer of Fashion, Food, Beauty, Leisure, Entertainment and others with a single or more outlets showing outstanding performance with expansion within the boundaries of its operation in the previous year. The eminent jury conducted a detailed national survey which spread across the spectrum in the retail industry.
Lilliput Kidswear Ltd MD Sanjeev Narula said, “It is a moment of great pride and honour for us to have been judged as the Retailer of the Year by the most eminent jury. Our high quality, designs and hard-working team have won us this acclaim. The award brings along with it a greater responsibility and promise to excel in our stream.”
The other nominees in the ‘Retailer of the Year‘ (Kidswear) category were Giny & Jony, Zapp & Barbie. There were a total of 10 categories in the Reid & Taylor Awards like Retail Professional of the Year, Young Retail Professional of the Year, Excellence in Real Estate and others.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
