Kids
Lifebuoy and ‘Krrish’ star Hrithik Roshan entertain kids
NEW DELHI: As part of their ongoing promotional campaign ‘Lifebuoy Main Bhi Krissh‘, HLL brought together the movie‘s super hero Hrithik Roshan to meet up with ten lucky contest winners. Lifebuoy had tied up with the movie Krrish, for joint promotion. The little stars had a fun filled evening playing games, painting cards for Hrithik, solving puzzles and interacting with the star. The kids also had an opportunity to be photographed with Hrithik and receive memorabilia from the Krrish hero. | |
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Talking about the promotional campaign, HLL marketing manager Punit Misra revealed that Lifebuoy stands for encouraging the hero within us. The germ of the idea began with the thought that super hero Krrish turns into a hero as soon as he puts on the mask, thus the synergy between Lifebuoy & the movie was born. Similarly, bathing with Lifebuoy would give the children unlimited protection against germs. The Krrish superhero Hrithik Roshan said that he was delighted with the successful response from the “Lifebuoy Main Bhi Krrish” promotion. He also thanked Lifebuoy for this unique opportunity to meet the little stars. Misra also added “The “Lifebuoy main bhi Krrish” promotion had an over whelming response, receiving more than thirty thousand entries, out of which ten lucky winners were chosen. The chosen winners were from different parts of India, as far as Amritsar, Vijayawada, Ahmedabad, Kolhapur etc, traveled to Mumbai from their respective locations to meet their favourite hero. We are over whelmed by the enthusiasm & response received by the kids that we received for this promotion.” |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
