Kids
Lego ties up with Warner Bros. for Harry Potter
MUMBAI: Warner Bros. Interactive Entertainment and US-based TT Games are teaming up with Lego Group to create Lego Harry Potter Years 1- 4.
Based on the first four Harry Potter books and movies that tell the story of Harry‘s first four years at Hogwarts School of Witchcraft and Wizardry, Lego Harry Potter: Years 1-4 looks to offer a mix of magical gameplay and light-hearted humour.
The product being developed by TT Games will be published by Warner Bros. Interactive Entertainment and is scheduled for release next year.
Lego Harry Potter: Years 1-4 will give gamers the chance to experience the magic and adventure of Harry Potter in a Lego way.
Playing as Harry Potter, Ron Weasley and Hermione Granger, as well as other characters, gamers will have the opportunity to attend lessons, cast spells, mix potions, fly on broomsticks and complete tasks to earn house points.
Throughout the game, players will also have the freedom to explore iconic settings from the wizarding world including Hogwarts castle, Diagon Alley, the Forbidden Forest and the village of Hogsmeade.
TT Games MD Tom Stone says, “With Lego Harry Potter: Years 1-4 we are creating an open, wide-ranging experience within Hogwarts that is full of fun and Lego magic. Harry Potter is one of the most beloved and well-respected characters, and we look forward to bringing gamers a new way of interacting in the universe with the LEGO games‘ great humor and exploration.”
Warner Bros. Interactive Entertainment senior VP, development and production Samantha Ryan says, “Harry Potter is one of the world‘s most popular and inspirational heroes and the game will appeal to a generation of gamers who grew up immersed in the Harry Potter books and films and also loved playing with Lego toys.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
