Sports
LALIGA and PUMA unveil the all new ‘ORBITA’ matchball for 2023/24
Mumbai: LALIGA and PUMA have unveiled the new “ORBITA” ball that will be used in the LALIGA EA SPORTS and LALIGA HYPERMOTION during the 2023/24 season.
The launch campaign, which goes with the claim ‘The Power of ORBITA,’ features LALIGA stars and PUMA athletes Antoine Griezmann (Atlético de Madrid), Nabil Fekir (Real Betis) and Jan Oblak (Atlético de Madrid) and focuses on the power of sport and football itself to inspire the world, with ORBITA being a connection between all those who love football around the world.
Sports
Origen Realty appoints Poulomi Ray as Chief Marketing Officer
Seasoned marketer with nearly two decades’ experience to drive brand strategy for upcoming Gurgaon integrated development.
MUMBAI: Origen Realty has just laid the perfect foundation for its next big chapter and this time the blueprint comes with a marketing masterstroke. The real estate developer has appointed Poulomi Ray as its new chief marketing officer. With close to two decades of experience shaping high-impact brand narratives across the sector, Poulomi brings deep expertise in consumer insights, market evolution and strategic storytelling to the role.
She will lead the company’s overall marketing and brand direction, focusing on visibility, differentiation and market engagement as Origen Realty advances its integrated development plans in Gurgaon, to be rolled out in multiple phases.
Origen Realty has a legacy of 3 plys decades in the construction business and is now entering a fresh phase of growth with this large-scale project.
Commenting on the appointment, Origen Realty Management said, “Poulomi’s appointment aligns with our focus on building a strong, future-facing brand. Her ability to combine strategy with execution will be instrumental as we take the next steps in our journey.”
Poulomi Ray added, “I am incredibly excited to be part of the core leadership team of Origen Realty. The foundation of the brand is built on a legacy of 3 plus decades in the construction business. Now, as we embark on a new journey of an integrated development in Gurgaon in a few phases, I look forward to contributing to the company’s growth through cutting-edge marketing strategies and tech integrations.”
Poulomi previously held key marketing roles at Signature Global, DLF Limited, Paras Buildtech, MGM International USA and Hilton Hotels, among others.
In the competitive real estate landscape, where every project needs a compelling story, Origen Realty has chosen a leader who knows how to build more than just structures, she builds lasting brand connections. With Poulomi at the helm, the company’s Gurgaon vision is set to rise with sharper focus, stronger visibility and a fresh narrative that buyers will remember long after the keys are handed over.
