Kids
Kwality Wall’s, Zapak launch gaming league
MUMBAI: Kwality Wall’s and Zapak have launched the second edition ‘Paddle Pop Gaming League’ (PPGL).
On the lines of the IPL (each city having its league), PPGL is hosted in six cities namely Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata, wherein each city will have its league.
Same as last year’s format, the tournament would be played on four games based on Paddle Pop brand character and his new ‘Pyrata’ adventure theme. Online preliminaries that are open now ends on 24 May. Children register and play all the four games in their city league on paddlepop.in.
The Top 100 scorers from each city on 24 May qualify for the city finals to be held at the ‘Zapak Gameplex’ across the six cities on 30 and 31 May. The top 5 scorers of the city league would represent their city at the national finals to be held on 7 June at ‘Nirmal Lifestyle Mall’ in Mumbai.
“PPGL has allowed us to engage with the online kids’ community and bring ‘Paddle Pop’ online and on-ground. With Zapak as our strategic partner, we created this property last year,” says Kwality Wall’s category head Punit Misra.
Winners stand a chance to appear on Cartoon Network and win Xbox consoles, Play station portables (PSPs) & prizes from Giny & Jony, EA and Zapak Games.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
