Kids
Kingfisher Airlines takes Disney publishing on-board
MUMBAI: Kingfisher Airlines has forged a tie-up with Disney Publishing, the children‘s books and magazines publisher, to bring them on-board their kids programme, ‘Little Wings.’
Kingfisher Airlines Ltd marketing head Vikram Malhotra said, “Kingfisher Airlines is a family friendly airline and we believe that children are valuable guests. Keeping that thought in mind and to ensure that our young guests have an exciting and enjoyable flight, Kingfisher Airlines is proud to introduce ‘Little Wings’ in association with Disney Publishing.”
Kingfisher Airlines had introduced a slew of activities to keep its young guests occupied and entertained on-board with a specially designed in-flight activity magazine, in-flight entertainment and special Disney give-aways. Disney kids, comprehensive children’s magazine, will be made available to Kingfisher Airlines young guests, aged below 14 years, on all its schedule flights.
The contents for ‘Little Wings’ will be developed in-house with support from Disney Academia, Milan. It will have Mickey Mouse and Winnie the Pooh for the younger guests and Cars, Princesses, High School Musical, Pirates of the Caribbean and Hannah Montana for its budding teenage guests.
The content of the magazine will consist of activities and fun things – from colouring pages, comic strips to little nuggets of information about the characters. There will be posters kids can pull-out, codes that they can crack, and other to-do stuff!
The cabin crew on every flight will ensure that the in-flight magazine is hand delivered to children on all its services – Kingfisher First, Kingfisher Class, Kingfisher Red and international operations.
As part of its Little Wings programme, by the end of the year, Kingfisher Airlines will also provide in-flight entertainment by showcasing movies such as Pirates of the Caribbean, Finding Nemo, Toy Story and television channel properties like Hannah Montana, Camp Rock, High School Musical on the personalised video screens available on every seat.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
