Kids
KidsCo in carriage deal with France’s SFR
MUMBAI: In a bid to launch a children‘s channel as part of its triple-play product Neufbox, KidsCo has signed a deal with France‘s SFR.
Programming will initially be in French and the shows that include The Wiggles, The New Adventures of Madeline and Dino Squad will be programmed in French.
In addition there would be series such as Count Duckula, DangerMouse, The BFG and The Wind in the Willows. Such classics will be shown alongside original KidsCo programming, including Boo & Me and Jass Time.
Said KidsCo managing director Paul Robinson, “SFR is an innovative and exciting partner for KidsCo that deepens our reach into Europe. We are really excited about the potential for this relationship to develop and are confident that KidsCo will add significantly to existing viewing choice. We are looking forward to building on this relationship in the future.”
KidsCo has also unveiled a new original production, focusing on the work of Malaysia‘s Sepilok orangutan sanctuary. The 12, minute-long features show baby orangutans being bathed, fed and exercised.
The series, Boo‘s Sanctuary, which will be exclusively broadcast on KidsCo, features the real-life inspiration behind KidsCo‘s original animated production Boo & Me.
KidsCo will be showing the features eight times a day over the course of 12 weeks in 65 countries across Africa, Asia, Australia, Europe and the Middle East.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
