Kids
KidsCo expands into new territories
MUMBAI: KidsCo has expanded to a number of new territories across Europe and Africa, including Angola, Cyprus and Hungary.
KidsCo will be telecast on Infrasat in Angola, On.net in Macedonia, Sun Communications in Moldova and Communique in Hungary.
The channel will also air on P&T Luxembourg, Cyprus Telecom, London Satellite Systems in Mauritius, and Telekomunikacja Polska in Poland. New affiliates in Romania include Botu Communication, Dynamic Distribution and GMB Computers.
All launches will take place throughout the month. Said KidsCo managing director Paul Robinson, “We knew that this year would be a big year for us as we pushed further into Europe and Asia.”
These deals will launch KidsCo into half a million new homes, bringing our brand of light-hearted edutainment to children across the world.
“We want to stand out from traditional kids programming, to this end we ensure our choice of shows aired go through a rigorous process to ensure maximum education and entertainment for our audience.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
