Kids
Kids wants to see Sonia Gandhi as PM: Survey
MUMBAI: Cartoon Network has unveiled their eighth edition of patented kids‘ lifestyle research titled New Generations, which reveals that children between age group of 7-14 want to see Sonia Gandhi as India‘s new prime minister. |
30 per cent of the kids would like to see Sonia Gandhi as India‘s prime minister, followed by Rahul Gandhi (19 per cent) and Amitabh Bachchan and Priyanka Gandhi (8 per cent each).Kid‘s pocket money has seen a 34 per cent jump over 2008, the research points out.Social consciousness among kids has raised to an all time high. According to the study, 58 per cent of kids want to eliminate poverty and hunger, an increase from 32 per cent in 2008. Turner International Asia Pacific VP research and market development Duncan Morris said, “Cartoon Network‘s New Generations has deepened our understanding of Indian kids and their lifestyles. Each year the study reveals kids‘ perspectives on the world we live in, and this year is no exception as we explore the impact of the global economic slowdown on Indian kids‘ homes, their heightened social consciousness and their choice of India‘s leadership.” 19 per cent of kids cite their favourite actor as Shahrukh Khan  , followed by Hrithik Roshan (13 per cent). Salman Khan was chosen by 10 per cent of the surveyed kids. Actress Katrina Kaif is chosen by 33 per cent of kids, followed by Kareena Kapoor (8 per cent) and Aishwarya Rai (6 per cent). 49 per cent of the kids aged 7-14 years have used a computer in the past one month, and 15 per cent have surfed the internet in the past one month (in 2008 it was 10 per cent). 52 per cent of kids aged 7-14 years who surf the internet listed playing online games as their favourite activity. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
