Kids
Kids Media in talks with investors, plans Rs 1 bn investment
MUMBAI: Kids Media India (KMI), a wholly owned subsidiary of Dubai-based Spacetoon Media, is in talks with strategic and private equity investors to dilute part of its stake. |
KMI, which is in the process of launching a kids channel in India, has a fund requirement of Rs 1 billion over three years.
“We are in talks with investors to part-fund our expansion plans in India. We intend to invest Rs 1 billion over three years,” says Kids Media India MD & CEO Rajiv Sangari.
KMI has already received Rs 780 million from its parent company. Spacetoon Media Group is a $200 million capitalised company and plans to have a presence in kids TV and licensing and merchandising business in India.
“The channel is in test run and we are in talks with cable TV operators. We are looking at digital distribution platforms including DTH,” says Sangari.
KMI plans to invest Rs 250 million for distributing the channel in the Hindi-speaking markets.
Spacetoon Media runs Spacetoon TV, a kids entertainment cartoon channel, since March 2000. The channel transmits in more than 22 countries throughout the Middle East, North Africa, Indonesia and Korea.
KMI is an active player in the licensing and merchandising market in India. It recently entered into a pact with Marvel Entertainment International to represent its licensing, merchandising, publishing and promotional programmes in the country. Spiderman, X-Men, The Hulk, Iron Man, Ghost Rider and Captain America are some of Marvel‘s properties. Sports entertainment major WWE has also appointed KMI as a licensing partner in the country for its consumer products.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
