Kids
Kids channel ABC3 launched
MUMBAI: Australia‘s first free-to-air channel just for children, ABC3, was launched in Sydney by Prime Minister Kevin Rudd.
The channel is aimed at children between 6-to-15-year-olds and can be viewed on digital channel 23 from 6 am to 9 pm every day.
The channel will also offer content online.
ABC director of television Kim Dalton said that ABC3 will feature a range of genres including drama, music, quiz shows, news and sport. “I‘m very excited about the presenters that we‘ve recruited,” Dalton said.
“We‘ve run a Me on 3 campaign and we‘ve had in excess of 4,000 applications. We‘ve sifted through all those and we‘ve selected a group of five or six really bright, young kids who are going to be the face of this channel,” he added.
Launching the channel at the ABC‘s Ultimo studios in Sydney, Rudd allayed that children‘s television was a key way of fostering creativity in children.
“It excites their ability to begin to look beyond the practical and the physical, and to begin to play in their imagination about what sort of person they might become, or what sort of community or country one day they might build,” he said.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
