Kids
Kelloggs & ESPN partner to launch kids website
MUMBAI: Kellogg‘s Frosted Flakes, in association with ESPN, launched the sports entertainment website, for-kids-by-kids.
www.espn.com/earnyourstripes, which will also be called the Earn Your Stripes Sports Page. The sports page is a forum for kids to talk to other kids about what‘s happening on their team or to share opinions about hot sports topics and participate in sports-related polls. Kids can submit stories about their personal sports experiences, as well as participate in Sports Speak, a message board for general sports conversation. The site can be customized to different sports teams and is constantly updated, so kids are encouraged to check back often. Also on the site, kids can read sports articles written by kid field correspondents from around the country and learn about other topics from the Earn Your Stripes reporter, Adam. “I love sports! Winning is great, but getting out there and making things happen with my friends is what it‘s all about,” said Earn Your Stripes sports reporter Adam. “The Earn Your Stripes Sports Page is the place where I can talk about what‘s going on and learn about new things that will help me and my friends play better,” said Adam. Two new ‘Awards Shorts‘ will be available this fall and can be viewed in the ESPN video player. | ||
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
