Kids
Kay Benbow is CBeebies controller
MUMBAI: Kay Benbow is the new controller of CBeebies, the BBC‘s pre-school children‘s channel.
Benbow has worked in children‘s television for over 20 years – primarily at the BBC. She is currently CBeebies Production, Animation and Acquisitions head, where she is responsible for leading all in-house production and commissioning acquired programming – bringing in top-rated shows Timmy Time, Chuggington, Wibbly Pig and Driver Dan‘s Story Train.
She will be based in Salford as part of the move of BBC Children‘s to BBC North next year. She says, “I am absolutely delighted to have the opportunity to lead the country‘s best-loved pre-school channel. I am passionate about children‘s programming – there can be no better job in the world than helping provide young children with memorable programmes and experiences that will stay with them all their lives.”
BBC Children‘s director Joe Godwin says, “I‘m really pleased that Kay will be taking over at such an exciting time, with Strategy Review proposing an additional investment of ?10million in BBC Children‘s. I couldn‘t wish for a better person to lead CBeebies to its new home in Salford and to keep it number one.”
Benbow began working in BBC Children‘s in 1988 after beginning her career with BBC World and Domestic Services. After a period in TV presentation, where she managed the live weekday links with Andi Peters and Edd the Duck, she became a producer/director working on shows such as Get Your Own Back and Bodger And Badger.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
