Kids
Joe Godwin is BBC Children’s director
| MUMBAI: Joe Godwin has been appointed as director of BBC Children. He will be responsible for all aspects of CBeebies and CBBC. |
| Godwin has spent the past 20 years working in children‘s media – both inside and outside the BBC – and is currently Head of News, Factual and Entertainment for BBC Children‘s, responsible for key shows such as Newsround, Blue Peter, Serious, TMI and The Slammer. His role as director will be to lead one of the corporation‘s great content and broadcasting areas for one of its crucial audiences, serving kids throughout the UK. Godwin is expected to take up the post in November 2009, replacing Richard Deverell, who moves up to be BBC North COO. He will be based in Salford Quays as part of the move of Children‘s to BBC North in 2011. CBBC controller Damian Kavanagh and CBeebies controller Michael Carrington remain responsible for all content on their channels and websites and report to Godwin. Says BBC Vision director Jana Bennett, “The BBC‘s children‘s services are the cornerstone of the BBC and Joe Godwin‘s 20 years of experience working in children‘s media makes him the ideal candidate to build on the reputation of BBC Children‘s and lead the team to its new home as the creative heart of BBC North.” |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
