Kids
JimJam to launch in Singapore on Starhub
MUMBAI: International pre-school TV channel JimJam will launch in Singapore on 1 November on pay TV platform Starhub.
JimJam aims to engage, educate and provide a safe and trusted viewing environment for young children aged between one and six. It encourages thinking and social skills, with tailored programmes enticing children to explore, play and be creative. Its line-up of programmes include Thomas and Friends, Bob the Builder, Pingu, Fireman Sam, Angelina Ballerina and Barney and Friends.
Starhub TV customers are offered a chance to experience the quality programmes on JimJam for free with a two-week complimentary preview of JimJam on StarHub Preview Channel, from 1 November to 16 November.
JimJam will join Boomerang in StarHub TV’s Kids Basic Upsize Group, together providing an enchanting and lively programming mix of the world’s favourite animations, sing-along-fun with costume ‘song and dance’ series and captivating story-telling that suit children’s individual learning needs and attention span.
Starhub head of Pay TV and entertainment Ong Bee Lian says, “We are pleased that Hit Entertainment and Chellomedia have selected Starhub to be their preferred pay TV operator to bring JimJam to Singapore.”
JimJam GM Wayne Dunsford said, “JimJam offers a truly compelling mix of entertainment and life values for our young viewers and we look forward to sharing the magic with the children and families of Singapore.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
