Kids
JimJam on DTH, IPTV in Indonesia
MUMBAI: JimJam, the pre-school channel, has secured carriage on Telkomvision‘s DTH, cable and upcoming IPTV platform in Indonesia. The service is already available on AORA in the country.
Since its launch in 2006, JimJam, a joint venture between HIT Entertainment and Chello Zone, has expanded into more than 50 territories, including Poland, Russia, Hungary, Greece, the Middle East and Singapore.
A 24-hour version of the channel in English premieres on Telkomvision this month to more than 100,000 subscribers.
“Indonesia is a key market for JimJam. Hence we are delighted to be signing this deal with Telkomvision,” said Chello Zone Asia-Pacific regional director Maria Kassova, “As a key market, growing fast with huge potential, this is another great stride in JimJam‘s Asia-Pacific expansion.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
