Kids
Jetix launches Jetix Premier League
MUMBAI: Kids entertainment channel Jetix has launched Jetix Premier League (JPL) to cash in on the cricket mania. Viewers will form their individual on-air teams to compete in JPL played on the channel.
Every participating viewer will play with his on-air team for their city to compete in the six city on-air competition. To participate, and form the on-air team, viewers will have to bid for the ‘Jetix Icon’ of their city. The superheroes and characters on the channel – Storm Hawks, Power Rangers, Inspector Gadget, Dennis the Menace, American Dragon Jake Long and Hero – represent the ‘Jetix Icons’.
Top scorers for each city get awarded as the ‘Player of the Day’, JPL ‘Power Player’ and JPL ‘Champions of Champions’. Along with JPL team merchandise, the 11 top players will win video games and CDs at the end of this three week contest. The bidding for the Jetix Icons started on 5 July and the contest will go live on Jetix from 18 August.
Jetix will tour 600 schools and engage over 400,000 students across six metros for the league. Through this school relationship programme, Jetix will drive character familiarization of its icon players and carry on-the-spot games.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
