Kids
Jetix Europe, Disney-ABC International TV sign distribution deal
MUMBAI: Jetix Europe has signed an agreement with an affiliate of its majority shareholder, The Walt Disney Company Ltd, for the distribution of its channels and digital content across Europe, the Middle East and Africa (EMEA).
The move, which will come into effect as of 1 July, will mean that the distribution of Jetix channels in the region will now be serviced by Disney-ABC International Television‘s (DAIT) newly integrated TV distribution business.
Disney-ABC International Television already services programme sales for Jetix content to free-to-air broadcasters globally.
The new deal will strengthen this partnership, which currently represents the leading Disney-branded kids channels, Disney Channel, Disney Cinemagic, Playhouse Disney, Toon Disney, ESPN Classic and NASN. DAIT‘s responsibilities will span all platforms including cable and satellite as well as digital services such as IPTV and PPV.
Jetix Europe CEO Paul Taylor said, “The new deal with DAIT will allow us to benefit from Disney‘s strong market presence in all of our key territories. Channel distribution is a key revenue stream for us and I am confident that being part of this first class integrated distribution operation will deliver significant benefits over the medium to long term.”
Disney-ABC International Television EMEA and Canada VP and MD Tom Toumazis added, “This agreement completes the EMEA integration of our Channel and Programme distribution assets and teams, to better serve our international clients and deliver value for our Company, adding Jetix channels to the unique brand strength of Disney and ESPN channels.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
