Jerry is Indian kids’ favorite television character: Ormax Media

MUMBAI: The smart, cute and naughty little mouse Jerry from Tom & Jerry (Cartoon Network), has been chosen by kids as their most favorite television character. This was announced as a part of the findings from the study, Small Wonders.
Small Wonders is a quarterly kids‘ television study, by Ormax Media. This is a syndicated study and it ranks kids‘ favorite characters on television.

While Jerry ranks a number one with 21.6 per cent kids choosing him, Doraemon (Hungama) comes in second with a 10.8 per cent share. The third position is shared by Shinchan (Hungama) and Kanzo Hattori from Ninja Hattori (Nick), each having a 9.7 per cent share. 
 
Speaking on the findings, Ormax Media co-founder & director Shailesh Kapoor, “The study has shown that there are certain key traits to characters that seem to work well with kids. In Jerry‘s case it‘s primarily about the comedy, whereas Doraemon jumps in popularity due to all the gadgets he uses. Across characters, we see two sides at play – the fun and mischievous side that a kid relates to, and the positivity and the learning, which can inspire the kid in his/ her real life.”

The study was conducted among kids in seven cities – Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Lucknow and Jalandhar. More than 1680 kids, in the age group of 6-14 years across SECs ABC, were interviewed. They were asked to name their favorite character on television, with reasons for the same.