Kids
Jason Root is SVP digital for Nick.com & Nickatnite.com
MUMBAI: Nickelodeon/MTVN Kids and Family Group has promoted digital executive Jason Root to senior vice president, digital, Nick.com and Nickatnite.com.
According to an official announcement issued by the company, Root will oversee all management and creative operations for the top kids‘ site Nick.com, as well as the growth and development of NickatNite.com, Nicktoonsnetwork.com, Nicktropolis.com — the youth virtual world — and Nickelodeon‘s broadband video site, TurboNick.com.
He will guide the development of sites for all Nickelodeon television properties, such as SpongeBob SquarePants, The Naked Brothers Band and Avatar: The Last Airbender, as well as many other online Nick initiatives such as Kids Pick the President and Kids‘ Choice Awards. His team will also focus on developing new digital-first ways to help incubate properties and characters. Root will continue to report to Nickelodeon/MTVN Kids and Family Group EVP, Digital Media Steve Youngwood.
“Jason has helped Nickelodeon be a leader online within the kids‘ demographic with initiatives like the New Game of the Week franchise, TurboNick, and Nicktropolis. He has been an integral component of growing Nickelodeon‘s digital business,” said Youngwood. “As we continue to evolve in digital media as a company, Jason will ensure that we provide kids and families with the best interactive entertainment possible.”
In addition, Root will play a key role in expanding Nick‘s online gaming efforts, including the existing franchise New Game of the Week, giving it a multiplayer focus. The first new effort in this space is 3D Slimeball on Nick.com. His group will also build multiplayer cooperative gaming into Nicktropolis, complementing the video, safe chat, and virtual economy capabilities already integrated into that site.
Root is a seven year veteran of Nickelodeon and Nick.com. Prior to joining the company, he held several new media management positions at the Walt Disney Company.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
