Sports
Jaipur Polo Team partners with Johnnie Walker Luxe for 2025–26 season
Heritage sport and modern celebration meet on India’s polo circuit
JAIPUR: The Jaipur Polo Team has announced a strategic partnership with Johnnie Walker Luxe Blended Whisky for the 2025–26 Indian polo season, bringing together two storied names bound by legacy and a belief in forward motion.
One is a standard-bearer of India’s polo heritage. The other has championed progress for over two centuries. Together, they promise a season where tradition meets contemporary flair, and the thundering hooves on the field are matched by thoughtfully curated celebrations off it.
With roots stretching back to the early twentieth century, the Jaipur Polo Team continues to carry its legacy under the leadership of HH Maharaja Sawai Padmanabh Singh. Known for balancing continuity with modern ambition, the team represents a rare blend of aristocratic grace and competitive grit.
The partnership with Johnnie Walker Luxe Blended Whisky builds on shared values of movement, refinement and reinvention. Guided by its ‘Keep Walking’ philosophy, the brand has long championed personal progress and cultural evolution. On the polo field, that ethos finds a natural ally in a sport that demands precision, poise and relentless drive.
Spanning seven tournaments through March, the collaboration will see the brand curate elevated hospitality experiences at four flagship fixtures. These spaces are designed not merely as viewing lounges but as immersive settings that celebrate craft, conversation and the art of gathering. The result is an expanded social canvas for patrons, partners and invited guests.
Speaking on the partnership, Jaipur Polo Team captain HH Maharaja Sawai Padmanabh Singh of Jaipur, said polo is as much about camaraderie and shared moments as it is about elite competition. He noted that the association strengthens the experiential layer of the season while remaining true to Jaipur’s heritage.
Diageo India vice president marketing, portfolio head premium and luxury Varun Koorichh, said the partnership reflects a shared commitment to craftsmanship, heritage and progress. He added that polo mirrors the brand’s values, rooted in legacy yet constantly evolving, and that the collaboration celebrates forward momentum and excellence.
With more than 80 days of competitive play across India’s leading polo circuits, the Jaipur Polo Team’s 2025–26 season looks set to be as much about atmosphere as athleticism. On the turf, it is a contest of speed and skill. Beyond it, a celebration of history in motion.
Sports
Kaacon Sethi retires as CMO of Dainik Bhaskar Group after 12 years
Led brand, content and revenue innovation across media, sports and entertainment.
MUMBAI: After nearly a dozen years of shaping narratives and building brands, Kaacon Sethi is signing off from the marketing playbook at least for now. The long-time chief marketing officer at Dainik Bhaskar Group has stepped down, bringing to a close a 12-year stint that saw her steer the organisation through evolving media and revenue landscapes.
During her tenure, Sethi worked at the intersection of advertising, content and commerce collaborating closely with advertisers to craft client solutions and develop content-led offerings that went beyond traditional formats. Her role increasingly focused on aligning editorial strengths with brand objectives, unlocking new revenue streams in a media ecosystem undergoing rapid transformation.
Her journey at Bhaskar, she noted, was among the most defining phases of her career, one that allowed her to build, experiment and contribute across marketing, branded content and business strategy. From strengthening market presence to driving newer initiatives such as “Urban Bharat”, her work reflected a broader shift in how media organisations approach audience engagement and monetisation.
Sethi also highlighted the collaborative environment within the organisation, describing it as a space where ideas were tested, debated and pursued with conviction, an approach that helped shape several of the group’s marketing and content innovations over the years.
With experience spanning media, entertainment and sports marketing, her exit marks the end of a significant chapter not just for her but also for the organisation’s evolving marketing strategy.
For now, Sethi plans to take a short break before moving on to the next phase of her career. If the past 12 years are any indication, the pause may be brief but the impact is likely to linger longer.
