Kids
ITV Studios Global Ent to take ‘Pocoyo’ across Asia
MUMBAI: ITV Studios Global Entertainment and Zinkia have announced new multiple international television deals for the popular animated children‘s series, Pocoyo. | |
The new agreements will span English and Spanish language broadcasters in the US and across Asia. The newly announced TV agreements have been inked with Univision for Spanish-language broadcast in the USA, which has acquired Pocoyo season one and two and the Pocoyo Space Circus Special; WGBH Boston, which has acquired season one and two for English speaking syndication to the American Public Television (APT) market and Playhouse Disney, which has re-licensed season one and two for broadcast across Asia. Univision Network senior VP, programming and promotions Otto Padrón said, “We are very excited to welcome Pocoyo to his new Univision home and have him be part of our ‘Planeta U‘ children‘s programming block. We are certain that Hispanic families across the United States will fall in love with this delightful character.” Says ITV Studios Global Entertainment director, worldwide merchandising and licensing Aysha Kidwai, “The new TV agreements will significantly and positively impact the scale and reach of Pocoyo‘s potential, spanning both English and Spanish language in the USA, these deals will create tremendous opportunities for new and exciting pre-school product lines.” The TV agreements were brokered by Marina Lum-Kang, SVP – brand extensions at ITV Studios, Giles Ridge, head of brand & product development and James Ross, regional director – Asia at ITV Studios Global Entertainment, Otto Padrón, SVP, programming and promotions at the Univision Network, Kate Taylor at WGBH. Pocoyo television rights are distributed internationally by ITV Studios Global Entertainment (excluding Spain, Portugal, Italy and Latin America which are handled by Zinkia) and is present in more than 100 territories worldwide. Zinkia MD brand and business development Maria Doolan says, “Pocoyo is a quality property, packed with music, dance, fun and adventure, which allows kids to learn through laughter. We‘re delighted that ITV Studios has secured these new international TV deals and confident that Pocoyo will grow from strength to strength.” Pocoyo is an animated adventure series for pre-school children, starring an inquisitive character called Pocoyo. The show encourages children to interact with the series, promoting creativity, self-awareness and self-confidence by learning through laughter and play. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
