Sports
IPL sets floor price for theatrical rights
MUMBAI: The Indian Premier League (IPL) is all set to bring its fans the in-stadia cricketainment and carnival experience at multiplex screens next year.
The IPL’s invitation to tender for the theatrical telecast rights will include the rights to matches in the league to be played in Seasons 2010 through to 2019 for exhibition for audiences in cinema halls, stadia, water borne vessels, buses, trains, armed services establishments, hospitals, bars, hotels, restaurants, airports, railway stations, shopping malls, offices, construction sites and oil rigs [clubs, auditoriums, spas, salons, parlours] only.
The reserve price for the bid has been set at $2 million per year, the only restriction being that a multiplex cannot screen a match being played in that city on the day.
The third season of the IPL is set to kick-off in Hyderabad on 12 March 2010 and will feature last year’s league winners the Deccan Chargers taking on the Kolkata Knight Riders.
The IPL in Season 2010 will be played over 45 days across India and will feature a grand total of 60 games, with the addition of a third place play-off.
Season 2010 will also see the addition of four new home venues in the form of Nagpur for the Mumbai Indians, Vishakapatnam for the Deccan Chargers, Ahmedabad for the Rajasthan Royals and Dharamshala for the Kings XI Punjab.
Sports
Sony Sports Network to broadcast 10 India cricket series
‘Goonjega India’ campaign brings non-stop Team India action from May 28 to Diwali across TV and Sony LIV.
MUMBAI: Sony Sports Network has just hit a massive six, it’s set to make Indian cricket goonjega louder than ever this season. Under its new campaign ‘Goonjega India’, the network will broadcast an unprecedented 10 major India series from 28 May 2026 right through to Diwali. Nine of them will also stream live on Sony LIV, giving fans wall-to-wall cricket across formats and borders.
The blockbuster calendar kicks off with the India Women’s Tour of England (3 T20Is and 1 Test in May-July), followed by the highly anticipated India Tour of England (5 T20Is and 3 ODIs in July exclusive to Sony Sports Network). The action rolls on with the India Tour of Sri Lanka in August, the India Tour of New Zealand in October-November, and both men’s and women’s T20 competitions at the 2026 Asian Games in Aichi-Nagoya, Japan (17 September to 3 October). Rounding off the line-up are four key ACC events: the Women’s Asia Cup 2026, Men’s Rising Stars Asia Cup 2026, U19 Men’s Asia Cup 2026 and U19 Women’s Asia Cup 2026.
Sony Pictures Networks India chief revenue officer and business head of sports and international Rajesh Kaul said, “Cricket remains the biggest force in India’s sporting culture, and with Goonjega India, we are bringing fans an extraordinary run of Team India action from May 28 to Diwali. From the Women in Blue’s England tour to the men’s marquee clashes in England, Sri Lanka and New Zealand, alongside the Asian Games and major ACC tournaments, this is one of the most compelling cricket line-ups on Indian television.”
To build excitement, Sony Sports Network has released three high-energy animated films that celebrate the scale, emotion and rivalry of the season from the opening roar on 28 May to the Diwali blockbuster in New Zealand.
From the first ball in England to the final fireworks before Diwali, Indian cricket is about to echo across living rooms like never before. Whether you’re cheering for the Women in Blue, the Men in Blue or the rising U19 stars, Sony Sports Network has made sure there’s barely a day without a reason to shout “India! India!” This season, the calendar isn’t just packed, it’s perfectly pitched.
