Sports
IOC awards 2010 TV rights within Chinese Taipei
MUMBAI: The International Olympic Committee (IOC) haa announced an agreement with ELTA Technology (Elta) for the broadcast and exhibition rights within Chinese Taipei to the XXI Olympic Winter Games (2010) in Vancouver and the 1st Summer Youth Olympic Games in Singapore in 2010.
Elta has acquired the broadcast and exhibition rights across all broadcast platforms, including free-to-air television, subscription television, radio, the internet and mobile phone.
IOC President Jacques Rogge said “We are delighted to be working with ELTA to bring extensive coverage of the Winter Games to Chinese Taipei for the first time, as well as coverage of the first ever Youth Olympic Games, which will be held in Singapore next summer”.
IOC Executive Board member Richard Carrión, who led the negotiations, said, “We look forward to continuing our successful partnership with ELTA in Chinese Taipei, which began with the Beijing 2008 Olympic Games. They have shown an unprecedented commitment to promote the Olympic Winter Games and the Youth Olympic Games.”
Sports
Sony Sports Network to broadcast 10 India cricket series
‘Goonjega India’ campaign brings non-stop Team India action from May 28 to Diwali across TV and Sony LIV.
MUMBAI: Sony Sports Network has just hit a massive six, it’s set to make Indian cricket goonjega louder than ever this season. Under its new campaign ‘Goonjega India’, the network will broadcast an unprecedented 10 major India series from 28 May 2026 right through to Diwali. Nine of them will also stream live on Sony LIV, giving fans wall-to-wall cricket across formats and borders.
The blockbuster calendar kicks off with the India Women’s Tour of England (3 T20Is and 1 Test in May-July), followed by the highly anticipated India Tour of England (5 T20Is and 3 ODIs in July exclusive to Sony Sports Network). The action rolls on with the India Tour of Sri Lanka in August, the India Tour of New Zealand in October-November, and both men’s and women’s T20 competitions at the 2026 Asian Games in Aichi-Nagoya, Japan (17 September to 3 October). Rounding off the line-up are four key ACC events: the Women’s Asia Cup 2026, Men’s Rising Stars Asia Cup 2026, U19 Men’s Asia Cup 2026 and U19 Women’s Asia Cup 2026.
Sony Pictures Networks India chief revenue officer and business head of sports and international Rajesh Kaul said, “Cricket remains the biggest force in India’s sporting culture, and with Goonjega India, we are bringing fans an extraordinary run of Team India action from May 28 to Diwali. From the Women in Blue’s England tour to the men’s marquee clashes in England, Sri Lanka and New Zealand, alongside the Asian Games and major ACC tournaments, this is one of the most compelling cricket line-ups on Indian television.”
To build excitement, Sony Sports Network has released three high-energy animated films that celebrate the scale, emotion and rivalry of the season from the opening roar on 28 May to the Diwali blockbuster in New Zealand.
From the first ball in England to the final fireworks before Diwali, Indian cricket is about to echo across living rooms like never before. Whether you’re cheering for the Women in Blue, the Men in Blue or the rising U19 stars, Sony Sports Network has made sure there’s barely a day without a reason to shout “India! India!” This season, the calendar isn’t just packed, it’s perfectly pitched.
