Kids
Indiana Jones & The Raiders of the Lost Block to premiere on CN
MUMBAI: The newest CGI animation Lego mini movie, Lego Indiana Jones and The Raiders of the Lost Brick, is slated to premiere as a commercial event within the Cartoon Network Toonami programming block on 10 May at 9 pm.
The event, running over four minutes in length, will be hosted by Shia LaBeouf, star of the much-anticipated feature film Indiana Jones and the Kingdom of the Crystal Skull.
Leading up to the mini-movie premiere, Cartoon Network will promote the event through custom on-air spots and online elements at CartoonNetwork.com. Visitors to the Website will get a sneak peek of the on-air event by checking out part one of the mini movie, debuting on the site. The full-length mini movie will be available online following the on-air premiere. In addition, Cartoon Network.com will feature a custom gaming opportunity that features three levels of a Lego Indiana Jones online game building in difficulty, one level per week.
“We look forward to enhancing the viewing and online experience at Cartoon Network with this exclusive, action-packed multi-platform promotion around this much anticipated film,” said Cartoon Network ad sales, marketing and enterprises EVP Beth Goss.
“Following the success of our Star Wars Revenge of the Brick event, our new four-act feature movie is designed to combine the construction, fun and humor of Lego bricks and minifigures with Indiana Jones adventures to celebrate another blockbuster Lego line of construction sets based on an iconic movie property,” Lego Systems senior brand manager Michael Pratt.
Lego Indiana Jones and the Raiders of the Lost Brick were produced by M2 Films.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
