Kids
Indian kids get busy in kitchen: Study
MUMBAI: When it comes to eating habits, Indian kids love desi food. More like the local content that they enjoy watching.
According to Cartoon Network‘s ‘Chowder‘ survey, the weirdest food Indian children have ever eaten include spicy curry with powdered laddoo, yogurt with chilli powder and dosa with sugar cubes amongst others.
The survey found that Indian kids love Indian cuisine the most and North Indian and South Indian food are the equal top raters in their choice. Cooking
is no longer a girl‘s phenomenon reveals the survey. While about 68 per cent of Indian kids have cooked before, 81 per cent of these kids enjoy getting busy in the kitchen.
The channel conducted the survey on cartoonnetworkindia.com to explore kids‘ eating and cooking habits. |
According to the channel, almost 900 kids responded to the survey from all over India including Delhi, Mumbai, Chennai, Hyderabad, Pune, Ahmedabad, Kolkata and Bangalore.
Bringing out their experimental spirit, 76 per cent of Indian kids enjoy trying new food while 33 per cent of Indian kids prefer going out. 57 per cent of the respondents are keen to learn more about world cuisine.
Said Turner International India director Krishna Desai, “As a kids‘ entertainment expert, Cartoon Network is ahead of the curve in identifying interesting trends amongst kids. The ‘Chowder‘ survey findings reflect the views of India‘s next generation and it is clear that both girls and boys believe in the importance of cooking and food.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
