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ImaginAsian TV launches Anime block

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MUMBAI: Asian American television network ImaginAsian TV (iaTV) in the US will launch a new two-hour primetime anime block Anime EnerG.


The block will feature anime series from animation distribution company, Geneon Entertainment, a division of Dentsu. Elemental Gelade, Kyoh Kara Maohi, Law Of Ueki, and Gankutsuou: The Count Of Monte Cristo are scheduled to premiere on iaTV‘s new Tuesday evening animation block Anime EnerG later this month



ImaginAsian TV senior VP programming and production David Chu says, “We are very excited to partner with Geneon Entertainment in launching an outstanding primetime anime block populated with series that are fan favorites, all of which will be making their U.S. television premieres.


“All of the anime series are top quality productions that fit perfectly into iaTV‘s strategy of providing the best animation for American audiences.”


Geneon Entertainment senior VP business development Katsuhiko Tsurumoto says, “ImaginAsian TV is a great destination for Geneon content casual fans appreciate the pop-culture sensibility executed by ImaginAsian, and core anime fans value seeing the original language versions that ImaginAsian can provide so well!”


In Elemental Gelade after a routine raid, the rookie sky pirate Cou finds a most unusual cargo in his mates‘ cargo hold: Ren, an “Edel Reid”, a race prized by humans for granting special combat power to their partners through “Reacting”. He quickly discovers, however, that Ren is even more prized than he expected. The pirate ship is visited by three members of the Edel Reid Complete Protection Agency “Arc Aire”, who try to purchase her. When Cou refuses, the ship is suddenly attacked by a mysterious force, and Cou‘s captain charges him with Ren‘s protection. Thus starts Cou and Ren‘s “journey of love adventure.”


In Kyo Kara Maoh Yuri Shibuya was living a pretty normal life. That changed the day he was dunked into a toilet after an attempt to save a classmate from a gang of bullies. Instead of just getting a good soaking, he‘s pulled in. The next thing he knows, he‘s in a world that vaguely resembles medieval Europe . If that‘s not odd enough, he‘s told that he is to be the next Maoh, the King of the Mazoku, who are coexisting not-so-peacefully with the humans in this world. Now, Yuri has to deal with trying to become a good Maoh, while at the same time attempting to adapt to this land‘s customs and culture, all in a world where the tension between the humans and Mazoku is reaching its peak.


The protagonist of Law of Ueki is Junior high school student Kousuke Ueki. He is picked by a God Candidate, Koba-sen, to participate in a competition where people battle out to become God. Embodied with the ability to turn garbage into trees, Kousuke will be competing against other junior high school students in this selection. This sets the premise for the earth-friendly battle where the students will pit their powers against the rest.


In Gankutsuou: The Count of Monte Cristo Albert, the son of a renowned general from Paris , makes a journey with his friend Franz. During his travels, he meets an immensely wealthy nobleman named The Count of Monte Cristo. Living in luxurious hotels, surrounded by beautiful women, and strong bodyguards, the charming but enigmatic count fascinates Albert. Albert invites the count to join the high society of Paris . However, unknown to Albert, his father had once framed the count and took the count‘s fiancée as his own.

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Kids

Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan

Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.

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MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.

Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.

Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”

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Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.

By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.

In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!

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