Kids
Hungama’s new ‘Hero’ lives up to its name
MUMBAI: It has been just a fortnight since Hungama TV’s new live action show Hero went on air, but it has emerged a clear star already. The UTV produced show premiered on 30 May and airs every Monday to Thursday at 7.30 pm.
Latest Tam reports (29 May – 4 June) have it that Hero touched a TVR of 1.31 on 31 May. The TVR catapulted the channel to a staggering 166 per cent growth in the 7.30 – 8 pm time band.
Further, the show has emerged as a favorite among 10-14 SEC ABCs recording a TVR of 1.41 on 2 June and an average of 1.11 for the launch week, which resulted to a hike of 173 per cent for Hungama TV in the 7.30 – 8 pm time band for Monday – Thursday superceding both Cartoon Network (0.63) and Pogo (0.89) in the respective time band.
“Hero’s appeal reflects our extensive research into kid’s viewing preferences. This research revealed that kids enjoy the theme of ‘Good winning over evil’ and the struggle that follows. The show’s strong emotional appeal and Indian values, along with the fantasy and comedy elements make a great viewing experience for kids,” says Hungama TV programming head Zarina Mehta.
Hero is a live action fantasy about the heroic deeds and adventures of an ordinary boy Joy, who is bestowed with out-of-this-world magical powers by the Goddess Durga to help him fight the arch-villain Viraat. His two beloved toys Dholu and Bubbli also transform into hilarious characters.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
