Kids
Hungama TV unveils Pyjama Contest based on mythological shows
MUMBAI: Hunmaga TV has unveiled a new Pyjama contest. This time, the contest is named ‘Kahani Pyjama, Kida Aur Mahahungama Ki’ and is centred around mythological remakes. In the battle named ‘Mahahungama’, the Pyjama heroes (resembling ‘Pandavas’) and their armies will take positions against ‘Keedas‘, the enemies. Hungama TV will rely on the kids across India to join Mahahungama.
The contest will run for three weeks. The first week will witness the clash of foot soldiers from both the forces; in the second week, it will be the battle between the cavalries and the third week will see the clash of the titans where the five Pyjama Heroes fight it out with the Keeda Generals.
Kids have to take away the weapons used at war by noting the unique codes on the weapons and quickly reporting back the codes to Hungama TV by a call or via SMS. The Mahahungama Weapons include ‘Newspaper Astra’ (Vicious newspaper arrows that swat the Keeda force), ‘ Inkbomb Astra’ (a destructive weapon that drops “Ink” on the clean Pyjamas), ‘Istri Astra’ (a powerful weapon that rolls the Pyjamas flat) on the channel.
Informers will make surprise appearances on the channel, giving the viewers clues about when they can spot the various Mahahungama weapons.
Participants can win prizes including 100 Binoculars, 50 Ear Mounted Spy Lights, 25 Spy Vision Goggles, and a Nintendo Wii along with invisible ink pens which can be won every day.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
