Kids
Hungama TV ties up with Indiagames; John Abraham bids farewell to Captains
MUMBAI: John Abraham seems to have a way with kids! Inn an event organised by Hungama TV on 1 September, the actor bid farewell to the outgoing Hungama TV Captains of 2004-2005 at a fun filled event where the Captains, who comprised the board of directors of the channel had the opportunity to chat up with the hunk. |
The Captains had the opportunity to contribute towards the working of the channel. They played a significant role in the phenomenal success of the channel, providing key inputs on programming and promotion. The hunt for the Captains of 2005-2006 across major cities is currently on to select seven kids from across India to be part of Hungama TV’s advisory board and to be the faces of the channel. Mehta said, “Indian kids are more tech-savvy today than ever before. Close to 77.6 per cent of teens in India who use the Internet play or download games from the Internet. Through Indiagames, kids and even adults now have an interactive, fun-filled mobile version of their favourite channel.” |
The event also saw Hungama TV programming head Zarina Mehta make an announcement on the mobile gaming space as she announced Hungama TV‘s association with Indiagames. 
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
