Kids
Hungama TV on the hunt for its ‘Captains’
MUMBAI: Disney owned local kid‘s channel Hungama TV is scouting for its next board of directors as part of its annual property the ‘Hungama TV Captains Hunt.‘
The fourth edition of the hunt will spread over three months touring 520 schools across Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Ahmedabad, Ludhiana, Lucknow, Indore and Jaipur.
This year the premise of the hunt is associated with the ‘Mad fun‘ positioning of the channel. The captains‘ hunt 2007-08 will evaluate each child on parameters beyond academics to include creativity, imagination, expressive skills and a strong Hungama TV quotient, states an official release.
The 10-city hunt will initially engage over 4, 00, 000 kids between the ages 8-14 years through a school contact programme. This initiative will help kids experience the ‘Mad fun‘ element of the channel while giving them an opportunity to enroll for the Hunt. This group of kid‘s will be given the opportunity to provide their feedback to channel experts and be involved in all key decisions from research to programming to marketing and distribution.
Culminating in September, the final ten captains will be chosen to represent different cities to form the channel‘s board of kid-directors.
Walt Disney Television International (India) director – marketing and communications Tushar Shah said, “We empower our audience to design their own channel each year! This way, they ensure that we stay restless and creative just like them. By changing the theme of our hunt each year, we are able to reach out to diverse audiences who continue to bring in fresh ideas to make Hungama TV their favourite entertainment destination.”
The captains‘ hunt over the past three years has struck a chord with its audience across India. The hunt so far provided a platform to over 1.2 million kids across the country to display their creative talents and an opportunity to structure their own brand of entertainment for the channel.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
