Kids
Hungama to treat ‘Hungamalogy’ winners with exclusive preview of Doraemon
MUMBAI: Earlier this year, Hungama TV had held the ‘wacky‘ on-air contest Hungamalogy with an aim to help kids relieve exam stress. And now, as part of its summer initiative, the channel will tour Mumbai, Delhi, Kolkata and Ahmedabad to treat the ‘Hungamalogy‘ winners with an exclusive preview of Doraemon on the big screen along with Doraemon himself.
Meanwhile, the channel has also rolled out three new programming bands to engage viewers through content classification.
As reported earlier by Indiantelevision.com, the three new bands will be called ‘Trouble Soda‘, ‘Fun Gas‘ and ‘Dum Powder‘.
While the ‘Trouble Soda‘ band will air the new seasons of Doraemon and Ninjaboy Rantaro, ‘Fun Gas‘ will launch comedy show Asari Chan along with the new season of Kiteretsu and Shinchan. Under the band ‘Dum Powder‘, the channel will air the action adventure series such as Power Rangers, Dharamveer and Hatim.
Says Walt Disney Television International India Associate Director programming Devika Prabhu, “Summer is the most exciting time not only for kids but also for us. The innovative programming bands will further strengthen the unique mad fun environment on the channel and help kids enjoy their summer vacations.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
