Kids
Hungama announces another ‘Pyjama’ contest
The Pyjamas have now shifted base to Pyjamagadh. Starting 5 May, two Pyjamas namely ‘Bhai’ and ‘Biddu’ will help Pyjama ‘Thakur Kutting’ to clean the dirt off Pyjama ‘Gobbar Singh’ in complete Bollywood style.
To join the hygiene force against dirty Gobbar Singh, viewers will have to collect cleaning agents such as balti, sabun, rassi, brush, water- tanki etc that appear as bugs all through the day on the channel. Once they note the unique code on these, they need to quickly report back to Hungama TV via SMS/call.
Movie CDs, handheld video game, digital camera, portable multi-media player and handycam are all being given away as the participants get promoted at each level. At the end of this month-long contest, the grand prize winner gets to take way a home theatre with an inhouse projection system. |
MUMBAI: After ‘Pyjama Pakdo Contest’ and ‘Revenge of the Pyjamas’, Hungama TV has announced yet another wacky interactive contest, ‘Pyjamagadh Ke Dholay’. 
The Walt Disney Television International (India) director programming and production Aparna Bhosle said, “We have combined elements that are really popular with kids in India – Hindi Films and the Hungama Pyjamas – It can’t get madder than this. The Hungama TV message to kids this summer is very simple – Don’t be a pyjama, catch one’ .
The contest gets even neater when elements such as Bai, Khotta Sikka and Istri get added. The participants get promoted for collecting maximum points as levels progress from Cleaning agent to a Washing Commander to a Major Jhag then Dhule Raja and finally the Bedaag Badshah. 
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
