Kids
Hema Govindan heads Nick; two more senior level appointments made
MUMBAI: MTV India has roped in Hema Govindan as general manager heading their kids‘ channel Nick. Govindan comes to Nick from Walt Disney Television International (India) where she was head of marketing and communications. She will be heading all aspects of the channel‘s business in India. |
Nick has also roped in Shaalu Wadhwa as director marketing as well as Channel [V] Australia executive producer Ben Richardson as director – content and creative. Nick is also in the process of finalising an ad sales director for the channel. Wadhwa, Richardson and the new ad sales director will be reporting in to Govindan. One immediate fallout of Govindan‘s joining, which was finalised last week, is that Nick India director business and operations Pradeep Hejmadi has put in his papers. Nickelodeon Asia Pacific senior vice president and general manager Catherine Nebauer said, “In keeping with our aggressive plans for Nick, it was imperative that Nick‘s team structure be aligned with its business objectives. These appointments mark the beginning of Nick‘s second phase of growth and momentum in India and we are confident that Hema and her team will drive connectivity with kids in India to the Nickelodeon brand offering.” Govindan said, “Kids‘ television has become something of a life mission for me over the past decade. I am absolutely delighted to be continuing my work in the kids‘ space with Nick. Nickelodeon has been a pioneering kids‘ TV destination across the globe and has immense potential in India. It is great to be a part of Nick‘s drive to win the hearts of Indian kids.” |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
