Heineken offers fans a season-long F1 ticket for 2027

MUMBAI: Talk about taking fandom for a spin. Heineken is putting the pedal to the metal with a one-of-a-kind F1 prize, a season ticket that promises access to every race on the 2027 Formula 1 calendar, rather than just one weekend of racing.

The Heineken x F1 Season Ticket will give the winner and a plus one access to every race, with best grandstand seats, travel and accommodation included. The pass is designed to turn a season of watching F1 into a year-long global road trip, taking its holder to every corner of the calendar.

The winner will also get the chance to meet fellow fans along the way, with Heineken positioning the experience around the connections and camaraderie that come with following the sport.

The first holder of the pass, Brandon Burgess, earned his place in the F1 fan spotlight after attending every race of the 2025 season on a budget while holding down a full-time job. Now, he has been handed a different kind of pit-stop duty: helping find the next fan worthy of the ticket.

Burgess will be joined in the search by personalities from the F1 community, including four-time F1 World Champion Max Verstappen, F1TV presenter Laura Winter and the P1 Podcast. The group will help encourage fans to enter and pass the season-long experience to its next holder.

“It’s been amazing to see how many people have connected with my journey over the past 18 months,” Burgess said, reflecting on his own experience. He added that choosing the next holder was a lot of pressure, but said he was excited to give another fan the opportunity to experience the journey.

For Heineken, the initiative is less about simply putting fans in grandstands and more about turning fandom into a passport to new connections.

Nabil Nasser, Global Head of Heineken, said the Season Ticket was designed to offer fans an experience beyond attending every race, with the friendships formed around the sport becoming a central part of the campaign.

The initiative builds on Heineken’s long-standing partnership with Formula 1, which also includes F1 Fanzones presented by Heineken 0.0, global activations, F1 Arcade experiences and year-round content and campaigns.

Fans can enter through F1 Unlocked for the chance to become the Heineken x F1 Season Ticket holder for 2027.