Kids
HDFC Standard Life launches ‘Spell Bee – India Spells 2009’
MUMBAI
This is a scholarly education series in a fun-filled quiz format under the patronage of Spelling Bee USA, an annual event in the US with a lineage of 83 years. ‘HDFC Standard Life Spell Bee – India Spells 2009‘ will be conducted in schools across 11 cities (Delhi, Lucknow, Chandigarh, Jaipur, Kolkata, Mumbai, Pune, Ahmedabad, Bengaluru, Hyderabad, and Chennai), for students of 6th, 7th, 8th, 9th Grades. |
‘HDFC Standard Life Spell Bee – India Spells 2009‘ aims to help students improve spellings skills, vocabulary, learning concepts, and pronunciations leading to correct usage of English words that will help in their early years of growth and development. The key thought is to engage students on a different competition route – testing their knowledge of spellings, thereby engaging them in the English language practice. HDFC Standard Life executive VP, marketing head Sanjay Tripathy said, “HDFC Standard Life in line with its brand philosophy believes in educative and informative programmes that create opportunities for development and growth of young minds. We encourage every child‘s desire to explore new avenues that in turn help them excel in academics and all-round development. “As a life insurance player, we are committed to support every parent‘s dream of seeing their child develop his/her inherent potential with our products that offer unique Triple Insurance Benefit feature to take care of child‘s immediate and future needs. Thus, our brand essence is in sync with the objective of India Spells 2009, creating an intrinsic brand fit between HDFC Standard Life and India Spells 2009.” “The growth in Children‘s Plans over the few years has been due to our sustained effort in creating and promoting this category. We also attribute our success to a very good customer offering including a very good product, highly relevant marketing and advertising, and good quality advice,” adds Tripathy. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
