Sports
Hanumankind powers up India–Pakistan T20 match with electric performance
Thums Up turns World Cup thriller into thunderous live spectacle
COLOMBO: When India meets Pakistan on the cricket field, subtlety rarely makes the playing XI. At the ICC Men’s T20 World Cup showdown, Thums Up ensured the atmosphere matched the rivalry, dialling the drama all the way up with a stadium-shaking live performance by Hanumankind.
Living its punchy philosophy of Aaj Kuch Toofani Karte Hain, the billion-rupee brand transformed match day into a full-blown “Taste the Thunder” moment. As a packed stadium buzzed with anticipation, LED screens flickered with Thums Up’s signature static-glitch visuals before a razor-sharp countdown sliced through the noise. Then came the drop.
Hanumankind stormed the stage with Taste the Thunder, backed by coordinated lighting, smoke bursts and aerial choreography that turned the ground into a livewire arena. The set built steadily before exploding into a high-energy finale led by Kings United India, bringing together hip-hop, dance and cricket in one tightly choreographed crescendo. By the end, the crowd was not just watching the match. It was part of the spectacle.
“It’s incredible to perform at a match like this one. You can feel the energy in the air,” said Hanumankind. “Being able to do this with Thums Up is special. It’s a good time to be a fan of sport.”
The anthem itself blends Hanumankind’s gritty street verses with Vishal Dadlani’s commanding hooks, creating a track that feels as charged as a last-over finish. First unveiled at a press showcase in Mumbai, the song has quickly struck a chord for its raw sound and fearless attitude.
Coca-Cola India and Southwest Asia category head sparkling flavours Sumeli Chatterjee said, “A match like this becomes a marker in cricketing history, not just for fans of the two teams but for the sport as a whole. The atmosphere in the stadium was absolutely electric. With his raw, unfiltered energy, Hanumankind made ‘Aaj Kuch Toofani Karte Hain’ the perfect clarion call for the moment and the match.”
As cricket commanded the pitch and music ruled the stands, Thums Up stitched the two into a single, high-voltage experience. From studio speakers to stadium roars, Taste the Thunder proved that when the rivalry is fierce, only one flavour fits. Toofan.
Sports
Pink Parade 2026 puts women’s strength centre stage in Mumbai
Ace Blend and On Tour rally runners to rewrite fitness myths
MUMBAI: The sea breeze at Breach Candy Promenade carried more than just the scent of salt on Sunday morning. It carried a message. Strength has no stereotype.
Pink Parade 2026, a 5 km community run hosted by Ace Blend in partnership with On Tour, brought together Mumbai’s fitness enthusiasts in a spirited show of solidarity for women’s health. From first-timers to seasoned runners, participants laced up not only to clock miles but to challenge long-held assumptions around women and supplementation.
The morning began with a guided warm-up session between 7.15 am and 7.30 am, before the run set off at 7.30 am sharp. Clad in exclusive Pink Parade T-shirts and fanny packs, runners turned the promenade into a moving ribbon of colour and camaraderie.
Post-run, the energy flowed into Greenr, where participants cooled down over smoothies infused with Ace Blend’s Pink Creatine. The product, central to the event’s theme, seeks to reposition creatine from a male-dominated gym supplement to a broader performance ally for women. Its distinctive hue comes from Polish tart cherries, known for supporting rest and recovery.
While creatine has traditionally been marketed towards men chasing muscle gains, growing research points to its wider benefits, from muscle recovery and cellular energy production to potential cognitive support. Pink Parade used the power of community to underline that performance is not defined by gender, but by goals.
Ace Blend founder Shivam Hingorani, said the initiative was about more than a single morning run. “For us, Pink Parade was not just a run, but the start of a movement. For years, creatine has been marketed in a narrow way. We want to normalise conversations around women’s performance, not just in the gym but in daily life. Supplementation cannot be defined by gender, it is defined by ambition.”
The collaboration with On Tour, a community-driven run club known for energising Mumbai’s urban fitness scene, ensured strong turnout across age groups, including entrepreneurs, content creators and wellness advocates. The result was an atmosphere that felt equal parts race day and rallying cry.
Beyond the finish line, Pink Parade 2026 sparked conversations around strength training, recovery and reclaiming pink as a symbol of power rather than pigeonhole. In doing so, it set a brisk pace for a future where fitness narratives are broader, bolder and built on science rather than stereotype.
