Sports
Hanumankind powers up India–Pakistan T20 match with electric performance
Thums Up turns World Cup thriller into thunderous live spectacle
COLOMBO: When India meets Pakistan on the cricket field, subtlety rarely makes the playing XI. At the ICC Men’s T20 World Cup showdown, Thums Up ensured the atmosphere matched the rivalry, dialling the drama all the way up with a stadium-shaking live performance by Hanumankind.
Living its punchy philosophy of Aaj Kuch Toofani Karte Hain, the billion-rupee brand transformed match day into a full-blown “Taste the Thunder” moment. As a packed stadium buzzed with anticipation, LED screens flickered with Thums Up’s signature static-glitch visuals before a razor-sharp countdown sliced through the noise. Then came the drop.
Hanumankind stormed the stage with Taste the Thunder, backed by coordinated lighting, smoke bursts and aerial choreography that turned the ground into a livewire arena. The set built steadily before exploding into a high-energy finale led by Kings United India, bringing together hip-hop, dance and cricket in one tightly choreographed crescendo. By the end, the crowd was not just watching the match. It was part of the spectacle.
“It’s incredible to perform at a match like this one. You can feel the energy in the air,” said Hanumankind. “Being able to do this with Thums Up is special. It’s a good time to be a fan of sport.”
The anthem itself blends Hanumankind’s gritty street verses with Vishal Dadlani’s commanding hooks, creating a track that feels as charged as a last-over finish. First unveiled at a press showcase in Mumbai, the song has quickly struck a chord for its raw sound and fearless attitude.
Coca-Cola India and Southwest Asia category head sparkling flavours Sumeli Chatterjee said, “A match like this becomes a marker in cricketing history, not just for fans of the two teams but for the sport as a whole. The atmosphere in the stadium was absolutely electric. With his raw, unfiltered energy, Hanumankind made ‘Aaj Kuch Toofani Karte Hain’ the perfect clarion call for the moment and the match.”
As cricket commanded the pitch and music ruled the stands, Thums Up stitched the two into a single, high-voltage experience. From studio speakers to stadium roars, Taste the Thunder proved that when the rivalry is fierce, only one flavour fits. Toofan.
Sports
Gujarat Titans unveil 37-partner roster for IPL 2026
Franchise strengthens commercial ecosystem with mix of renewals and new associations.
MUMBAI: Gujarat Titans just assembled a 37-partner lineup so strong, even the opposition is checking the team sheet twice because when your sponsor list reads like a who’s who of trust and innovation, the trophy cabinet starts feeling a little more crowded. Gujarat Titans have announced a robust partner ecosystem of 37 brands for the 2026 IPL season, reflecting both momentum and maturity as the franchise builds on its title-winning foundation from 2022.
At the core of the lineup is Birla Estates as principal partner on the front of the jersey, anchoring a strong on-kit presence that includes long-standing partners such as Torrent, BKT Tyres, Jio, Astral Pipes and Livpure. New on-field integrations feature Google Pixel, Grew Solar and IGI, while Equitas has upgraded from helmet branding to the team jersey.
Beyond the kit, the diversified portfolio spans global technology platforms like Google (Search & Gemini) and travel brand Airasia, alongside mass-market names such as Campa, Budweiser 0.0, Amul, Dream11 and Scapia. Gaming and youth-focused partners include Krafton (Real Cricket), Pokémon and Big Ant, while service-led categories are represented by Bharat Taxi, Finkeda, Next Care Inc., HCG Hospital and Max Fresh.
Fan engagement remains a priority, with Bookmyshow continuing as ticketing partner, and Radio Mirchi and Fever strengthening regional reach. The franchise is also expanding its consumer footprint through merchandise and licensing collaborations with T10, EM, Hapipola, Baller Athletik, Versant, Chupps, Cricket Icons and Valiente.
Gujarat Titans chief operating officer Colonel Arvinder Singh said, “We are happy to be associated with a growing number of partners year-on-year who align with the Gujarat Titans ethos and continue to place their trust in us. This shared belief allows us to build deeper, long-term relationships that go beyond visibility and focus on delivering consistent value both on and off the field.”
The expanded partner base underscores Gujarat Titans’ strategy of creating sustained commercial value while deepening fan connections within the TATA IPL ecosystem.
In a league where every sponsor wants to score big, Gujarat Titans have built an all-star lineup off the field proving that when trust meets ambition, even the commercial game becomes worth watching.
