Kids
Graphiti Multimedia to produce Xtreme Shorts featuring Fido Dido
MUMBAI: Indian animation company Graphiti Multimedia is producing Xtreme Shorts featuring Honest Entertainment property Fido Dido.
The 13 one-minute, music-driven action shorts will feature a 3D Fido applying his “Fidosophies” to the universe of extreme sports. He will wakeboard, surf and parasail into the Nicktoons US lineup this year.
Graphiti Multimedia‘s director and COO Munjal Shroff says, “We are very happy to be working with Honest and especially with Fido. The character has come to be known as ‘The King of Cool‘ in India, thanks to his unprecedented success as the spokes-character for 7UP worldwide.”
Fido Dido co-creator Joanna Ferrone says, “Graphiti is doing extraordinary work in India, where it all seems to be happening these days. We also think Nicktoons will be the perfect partner to showcase Fido Dido‘s five central Fidosophies: ‘It‘s cool to be you; Normal is boring; Your best friend is your head; Dare to be different; and Life is short, live it up.‘”
This will be Fido‘s first adventure into series animation since he was ‘born‘ on a cocktail napkin in 1985.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
